Galbusera VitaGì

Web Site & Video

The opportunity

Galbusera, a leading company in the segment of healthy baked goods, is launching Vitagì, its innovative brand new line.

The brand feels the need to identify a communication strategy that is both simple and easy to understand and whose goal is conveying to the retail word the complex scientific concepts at the base of its new products.

The solution

Extra conceives and creates a branded content video to convey in a simple and accessible way the scientific principles at the base of healthy eating. The video is a great success with all the main chains.

Extra creates a website full of interesting content to guide the consumer in the discovery of a new healthy lifestyle.

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