la Rinascente

Web & ecommerce

The opportunity

La Rinascente is a trademark for elegance in the world of department stores. With its century old history La Rinascente has always kept up to the reputation of its brand as a benchmark for high class multi-brand shopping.

Times are ripe for this concept to be showcased in the most dynamical of the environments: the digital.

The solution

Extra digitally re-designs la Rinascente’s web profile and its brand identity on the portal and the customised ecommerce wedding list service.

The website offers highly informative content as well as engaging experiences. Visited by many multilingual users for its international relevance, the website offers services such as individual brands location in its stores across the territory as well as special sections dedicated to couponing and tax refund for international visitors.

The website is configured with a specific Content Management system that enables digital marketing strategies and is organized into dedicated advertising and promotions sub-sections. The new home page, delivered in 2016, features posts from the Magazine la Rinascente, powered by Condé Nast Italia.

In the beginning of 2017 Extra released la Rinascente District Milan (concept by J.Walter Thompson Italy), the site totally dedicated to the Flagship Store.

The result

Over 2 million visitors a year and 8 million visited pages with an ever increasing trend.

See all works